According to the policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain is registered with must be correct and up to date at all times. Plus, this information is openly accessible on WHOIS lookup sites and while this may be okay for firms, it may not be very acceptable for individuals, because anyone can view their names and their personal street and email addresses, especially in times when identity theft isn’t that rare. That is the reason why domain name registrars have launched a service that conceals the details of their clients without editing them. The service is called Whois Privacy Protection. In case it is active, people will view the details of the registrar, not those of the domain owner, if they perform a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain extensions, but it is still impossible to conceal your info with some country-code extensions.