Because a website is used to share content with the online world or to find more clients in case you offer products and/or services, it is essential to know how it is doing. What you will need for that is a detailed log of the visits to the Internet site - how many new individuals have opened it, how many have come back, what pages they've visited and so on. It'll also be very beneficial if you know how people noticed your site, particularly if you are running an advertising campaign, since you'll be able to see if people have opened your site directly or if they were referred by a search engine or a portal in which you advertise. This type of information will enable you to enhance the efficiency of the website and, if required, change your marketing tactics if different parts of the Internet site need to be getting more targeted traffic. Having comprehensive stats will provide you with a better understanding of how your Internet site is doing and a better control over your online presence.