The monthly site traffic characteristic is sometimes referred to as data transfer or bandwidth as well, however all of these terms apply to the same thing - how much content can be transferred to and from a hosting account. The site traffic can be produced in two ways, the more noticeable one being site visits. If someone visits your website, their web browser requests and downloads the pages from the website hosting server and then shows them on their end. The more site visitors you have, the more outbound traffic is generated from your hosting account. Due to the fact that this feature contains the total traffic, not just the website visits, you should not forget that incoming traffic is counted as well. Which means site content and various other files that you upload to your account with a file manager or an FTP software are counted towards the account quota. The transfer is generally monitored every month and the counter resets on the first day of each and every month irrespective of your actual date of signup.